This content has been translated by bestmembers
LinkedIn’s research into InMail, the website’s premium messaging feature, aims to find out what types of messages produce the best results.
The study analyzed tens of millions of InMail messages sent by corporate recruiters worldwide between May 2021 and April 2022.
In this study, the social media site looked at five areas to determine which types of posts were most likely to get a response. He sought to answer the following questions:
- Do long or short messages work better?
- What day of the week is the most likely to receive a response?
- Do personalized messages get higher response rates?
- Are “recommended matches” more likely to accept InMail?
- Are candidates more likely to answer “Open for Work”?
InMail messages most likely to get a response within 30 days were found to be personalized, shorter messages sent to “Recommended Matches” or “Open for Work” users sent on Mondays.
Shorter messages outperform longer ones
LinkedIn found that The shortest InMails showed the best results.
Messages up to 400 characters done 22% better than average, with the number decreasing as message length increases.
Those with 401 to 800 characters performed 3% better than average, while those with 801 to 1200 performed 6% worse.
The longest posts over 1200 words performed the worst, 11% below the global average.
However, most recruiters send longer messages, with 90% of all InMail messages under 400 characters.
LinkedIn suggests that shorter posts may be more effective as users get more reach in a candidate-driven market.
InMails sent on Friday and Saturday receive the lowest response rate
LinkedIn data showed that the day of the week did not play a big role as a percentage of responses if it was not sent on Friday or Saturday.
Every second day did not exceed 1% of the global average response rate, with Monday’s numbers slightly higher than the rest.
Responses were down 4% on Friday and 8% below average on Saturday. However, only 2% of messages were sent on Saturdays.
Personalized messages get more replies
According to research, InMails sent individually performed almost fifteen% better than those sent in bulk.
This is in line with the trends stemming from the general principles of email marketing, according to which the personalization of messages is #1 tactic for increasing engagement.
“Recommended Candidates” and “New Positions Open” who are most likely to respond
Recruiters who use Featured Candidates LinkedIn before 35% The study found that they were more likely to respond to messages than those that were found through search alone. Applicants are recommended based on the relevant skills listed in the user profile.
The study also found that recruiters had the most success with candidates whose profile was tagged as “Open to Work”. These users responded 37% more often than other candidates.
Source: Talent Blog LinkedIn
Featured Image: Tada Images/Shutterstock
