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With the explosive growth of creators and influencers in social media, influencer marketing is one of the hottest topics in digital marketing for any brand. What exactly do we mean by influencers, and why are they so important for reaching your customers no matter your industry? Where do you find influencers? And how can you manage the process of working with them? Join Jeremy Kagan, practitioner, adjunct professor of Business in the Marketing division at Columbia Business School, and author of Digital Marketing: Strategy & Tactics, for a 30-minute webinar crash course in influencer marketing.
You’ll quickly learn:
• What influencer marketing is and the spectrum of influence
• Benchmarks for engagement and case studies
• Where to find influencers that can meet your goals
• Practical tools and tips you can use right away
Jeremy Kagan teaches in our Digital Marketing Strategy: Customers, Planning, and ROI program. Learn more: